The goal of CRO Strategies that Work is to get your existing traffic to convert more, rather than driving new traffic to your site. By experimenting with tactics like leveraging trust signals, reducing friction on the landing page, and creating a consistent user experience, you can boost your website’s conversion rates and increase your ROI from digital marketing campaigns.
In digital marketing, a conversion is any desired action you want your website visitors to take. These actions can be anything from signing up for an email newsletter to making a purchase online.
CRO Strategies That Work: Tested Methods for Better Results
There are many different ways to improve your conversion rate, and the best CRO practices involve a continuous back-and-forth process of learning about your website visitors’ behavior and using those insights to make improvements that will grow your business. It is important to avoid the temptation to follow conversion tips blindly, as these “best practice” techniques may not always be effective for your unique audience.
CRO is all about understanding your visitors’ motivations, barriers, and drivers to ensure that you are optimizing the correct areas of your website. To do this, you must first gather user data by conducting research and A/B testing website changes.
The insights from this step should be used to create hypotheses of what funnel features you should add, adjust, or remove to improve your conversions. Then you must test these hypotheses with additional A/B tests to determine what improvements will have the highest impact on your conversions.
