Disposable email addresses (sometimes called burner email) offer users a temporary way to communicate online without sharing their real emails. They typically work by creating aliases of the user’s actual email address that forward emails to a specific destination. Often these disposable accounts will then be canceled automatically or manually after a set period of time.
Whether for security reasons or because of an inbox full of unwanted messages, there are plenty of legitimate uses for disposable email services. But the proliferation of these addresses are also causing issues for businesses who rely on them to deliver valuable and timely content to subscribers.
Disposable Email Accounts: The Double-Edged Sword of Online Convenience
While many marketers think that refusing to accept disposable email addresses will solve the issue, it may actually make matters worse. When a subscriber signs up with your business, they’ll likely use the email address that’s linked to their current account. And if they’re already using an alias of their current email address, this can make it harder to identify and remove them from the list.
While disposable emails may only represent a small percentage of your list, they can cause significant damage to your sender reputation and email campaign performance. Luckily, there are ways to detect them so that you can take proactive steps to avoid them. Email validation APIs like AbstractAPI can be used in conjunction with your online forms to provide real-time email verification and detect disposable addresses before they pollute your lists.